The Coronavirus Covid-19 has imposed great challenges, also, in the revitalization of the economy. Companies and entrepreneurs have had to reinvent themselves to ensure their subsistence under the idea of reinforcing another line of business or creating a new one. In this way of analysis, tools such as advanced web applications (AWP) emerge that allow content to be disseminated on any device: mobile, tablets, desktop computers.
Progressive web applications (AWP) is a technology that, although not new, is imposed these days due to the wide coverage it comprises, especially because the person can access the tool and its information, even without having data that facilitates navigation and access. How to identify if it is an AWP? Because of four great features: one, offline, allows you to navigate and use normally; two, it simulates a native application, that is, due to its fluidity and intuitive experience, the user thinks that the application is originally designed and customized for each screen; three, it delivers notifications to users (online-offline) and fourth, it has the inherent benefits of a website, such as automatic updates.
The AWPs are created to improve the user experience in their interaction with the different brands, thanks to their technology. A launch of this tool, by Prodigious, is related to the food sector: people can enter the page, select their products, define an address, reserve, receive information on offers, among others. The application will create a profile with all the data collected in each of the users’ decisions. This is when technology generates value for the client because each time they enter, this resource will know what their preferences are, offering results quickly and intuitively.
Some sites that sell reviews look extremely shady. We have found pages with similar but different domains where everything is sold, including reviews. The images that accompany the “review packages” are an attack on the design and are accompanied by an endless list of points and keywords talking about how excellent their reviews are.
These sites look like clones, including the same descriptions in different domains. Although some of these sites do not indicate how many reviews you are buying, the prices are the cheapest. Of course, they assure that, if you are not satisfied, they will refund your money.
Professional looking sites
At the other extreme, we find professional-looking pages offering review packages just like a web hosting website would offer hosting packages. Considering that it is a product at least immoral, it contrasts when it is presented with professional packaging.
These sites give more details about the review packages, indicating if they will be made from devices with unique IPs, letting you choose a daily review limit (to avoid raising suspicions in Google) and other advanced functions.
Those who sell everything
This page sells up to followers … on Cyberg Reviews
In the world of cheating, there are no limits. While some of the services specialize in falsifying data in app stores like Google Play, other sites sell practically everything: votes on Quora, plays on Soundcloud, followers on Shazam, plays on Spotify or even followers on LinkedIn.
In this case, there are not so many options to choose from, and it is already known that the one that covers little squeezes. We have found a curious case in this category on a site that allows you to buy positive or negative reviews. These second ones, we understand, not for your app, but for someone you don’t like too much, like your competition’s app.
Those who call it ASO when they mean “cheat”
It is not ASO (App Store Optimization), but a hoax for stores and users
ASO is the acronym for App Store Optimization, which is the SEO of applications. It is a very laudable and legitimate discipline that seeks to maximize an application’s visibility in the application stores by optimizing its listing in them. Many sites that sell fake reviews disguise it from ASO.
The irony of the matter is that application stores like Google Play have clear rules that prohibit applications from increasing the visibility of apps artificially, for example, by buying reviews or downloads. So the purchase of reviews instead of “optimizing” the visibility of your app, what it can achieve is that the app is banned from the store. It is not the best possible optimization.
People trying to earn a little money
On platforms like Fiverr, it is not difficult to find this type of job
Finally, there is no shortage of entrepreneurs in crowdsourcing places like Fiverr. Fiverr, in particular, seems to have cleaned up this type of work from its site, although it is still easy to find a loose case, and the same applies to other platforms.
In this case, it is not normal to buy a pack of 10, 50 or 100 reviews, but rather a person who will download and add a review. For those who want to cheat but are not in a hurry.
How much is a fake review worth?
By now, it’s clear to us that review buying is everywhere, but how much money are we talking about? Not much. Of the 15 sites we have analyzed, the lowest price per review is € 0.07, and the highest price is € 7.42. The average of all the sites is 1.42 euros to change (prices are in US dollars).
But asking for, acknowledging, and organizing all this feedback is a huge job. Cards and suggestion boxes leave only a lot of paper to analyze, while the data in emails is disorganized, offers little visibility, and is difficult to answer formally. For this reason, Mashable has designed a series of tools to ask, through the web, the opinion of users while connecting with them in a more meaningful way.
UserVoice is an application that creates a specific forum where users can upload their opinion and vote on them. It is accessed through an application embedded in the website or through its page for the forum. Customers upload their ideas, problems, or suggestions, and others can rate these entries. For entrepreneurs, it is beneficial since they can see what the ideas that customers want to see carried out and what problems are isolated facts while other situations extend to a large number of users are.
- Get Satisfaction
Get Satisfaction is a user community where proposed consumers can create a page for any company that is not yet in the system. This means that your company may already have a page even without your knowledge. This app can be a forum for users to answer questions, pitch ideas, get advice, and offer support for businesses. In this sense, companies can designate some employees to respond to customers officially. There is also an application for Facebook that can be integrated directly into the fan page.
Feedbackify! is a web tool that allows companies to ask customers specific questions, with scores from 1 to 10, and ask for opinions in other categories. The application focuses exclusively on getting feedback, although companies receive a lot of information about the user, so it is possible to respond to any comment that is launched.
SuggestionBox is an application focused on asking customers for ideas and suggestions and, like Get Satisfaction, users can create pages for companies without their prior permission. In the application, users post their ideas, other users can vote for them, and, once the companies receive it, they can respond to the suggestions or mark them with posters as “coming soon” or “implemented.”
The Kampyle app allows businesses to ask specific questions while chatting with customers through the app. In addition, an automatic system sends customers responses of interest concerning the feedback they offer. One of its key points is the analytics tools, including Google Analytics, Omniture, and Nedstate, so companies can get an idea of how customers are participating on the page.
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