Incidentally, a survey conducted by promoting posts ,indicates that 93 percent of shoppers surveyed said they used a coupon or discount code in the year prior to the survey.
It is a habitual behavior. However, it has been found that 30 percent of people buy something to earn, while 70 percent buy to solve a problem, according to Psychology Today. In this sense, sales promotions are a key tool to simplify a person’s purchase decision.
By adding these benefits in a digital strategy, it will be possible to generate better results in the short term, and increase sales, especially in the growth stages of a product.
Do you want to know more? In the Social Media Marketing Diploma of the School of Marketing, you will learn to generate Social Media strategies that will allow your brand to occupy a more suitable place in the market.
The diploma is divided into 5 modules, of which the last is taught at California State University San Marcos. Upon successful completion of the diploma, a certificate with international curricular value will be awarded by said institution.
The objectives that you will achieve when taking the Diploma in Social Media Marketing are the following:
Learn about innovations in social media that contribute to playing a significant role in the marketing industry. Identify the right moment to carry out strategies in social networks, community managers' functioning, and the content they must execute towards your brand. Understand the most widely used paid and free measurement tools. Know the trends of social networks worldwide.
The course includes a certification diploma, printed support material in each module and coffee break in each session. The cost does not include transportation or lodging expenses.
Benefits of social networks for your company
Every day, more and more companies open one or more accounts on different social networks since it is a place where we can find all our audiences and open ourselves to new audiences. Without any doubt, having an account in social networks and keeping the account active has a large number of benefits, which we are going to see below:
Recognition of your brand: If we make good use of social networks and have a clear objective, we will get people to know us and that just by taking a look at our account, they will know who we are, what we do and why. Humanize your company: Thanks to social networks, people will see your company much closer and more trustworthy, and you can take advantage of it to launch and give visibility to the values that describe you. Know your audience: Social networks allow us to know our clients, that is, who they are, where they are, what their tastes are, how old they are, what publications they share, what they do, and much more. Much more direct messages: Thanks to the fact that we know our audience better, we will be able to make advertising that is much better adapted to this sector; in addition, social networks allow us to create ads directed only to our target audience. Faster and more effective responses: Social networks allow us to give our clients a quicker and more effective response, so we will make them happier with our services, thus achieving their loyalty. Competitor analysis: It is vitally essential for your company to know your competition, what they do, their strategies, what their mistakes are, what makes them successful, and much other information that will help you with your strategy. Contests: Contests are one of the most common resources used by brands since they have great results; thanks to these contests, you will get many followers on social networks, and therefore more people will meet you and increase your sales. Quick communications: There are times when it is necessary to make a statement and inform our clients quickly; social networks are the direct channel since they allow us to contact all our clients rapidly and effectively. Improve SEO positioning: As long as the publications we make are correct, our clients will like and share them, improving our SEO positioning. Collaborations with other companies: From using social networks and having your audience located, you will indeed find companies different from yours but with a very similar target audience. So you can start a collaboration, as long as their followers know you and yours know that company, so both of you will win. Influencers: In addition, on social networks, there are several people who have a great influence on other users, so you can also collaborate with them to promote your brand.
Facebook Ads campaigns for fashion
Facebook Ads Campaigns have changed the way fashion brands are exposed to the general public. They are a way of offering daily content with which to create a close relationship, through which you can be in direct contact with a community of potential clients. In this sense, excellent care of our profiles, together with the advertising promotion of this content, will make us reach more customers and make the brand gain weight within the digital ideology.
Promotions or Facebook Ads Campaigns have become one of the most effective commercial strategies due to several fundamental reasons. On the one hand, being one of the most popular means of communication, advertising is much more effective. On the other hand, the amount of data offered by social networks about the user allows advertising campaigns to be directed only to potential clients who may be interested in our content. This, in turn, translates into a greater number of sales.
Facebook and Instagram Ads in fashion
Each brand has its own needs and its personality. For this reason, after a personal study of each of them, analyzed in detail by our team, the strategy will be outlined. In addition, the different social networks also have their target audience, so depending on what one or the other offers us, we can establish a commercial strategy of promotions.
We must know very well the advantages that one or the other offers us so that each euro spent is invested, obtaining a good result at all times. This is one of the maxims defended by the Mood Marketing team. Also, some o essential when making any investment is to know its return, so at all times, the client will know how much has been returned for each euro invested.