A backlink is a link from another website to your website. Backlinks are important for search engines such as Google to determine how popular your website or webpage is. The more backlinks, the more positive recommendations you have from other websites. Do you want more backlinks? Then we can help you with link building.
Why are backlinks important?
To answer the question of why buy permanent backlinks are important, it is necessary to map the usefulness of backlinks. Because why do (good) backlinks have a positive effect on your positions in Google? Using link building in the right way or actively gathering backlinks can increase your domain authority. The higher your domain authority, the more important you are, according to Google. To increase your domain authority, you need quality backlinks. For this reason, backlinks are still crucial.
Every website and page has built up a certain value and can pass the value through links to other pages and websites. The quality of the linking website partly determines the link value. The higher the ‘Pagerank’ of the website, the more interesting it is to obtain a backlink. Your website grows due to the quality of the backlink obtained.
What is a good backlink?
What makes a backlink a good backlink? There are a few things to keep in mind when building good backlinks. For example, the backlinks must be relevant to your website. Let’s say you own a construction company, then a link from someone else is more relevant than a link from a shoe store.
Another important point is that your backlinks should be gathered as naturally as possible. However, this isn’t easy in reality. When we do link building, we do this in the most natural way possible.
A point that is often forgotten with a good backlink is the anchor text. An anchor text is the piece of text or word behind which the final link will be placed.
The ideal backlink?
The perfect backlink you can request is from your competitor. What? Indeed, if we look at how the Google algorithms are built, we can conclude that website content plays the main role. In other words, in the ideal Google world, Pepsi Cola and Coca-Cola have links to each other’s websites. They are in the same industry and are both big names. If you, as a soft drink maker, receive a positive recommendation from Coca Cola, then you are proud, right?
Backlinks are important for the Google positions of your website. By means of tools such as Siteexplorer from Moz you can analyze the backlinks and you can see the following: the number of backlinks, the value of these links and the anchor text.
How to get backlinks
There are several techniques to get good backlinks.
Swap link with other webmasters Post backlinks to blogs on other websites Writing interesting content that others like to link to as a source Get backlinks through social media Buy from links
Backlinks in SEO
Despite the changes that have occurred in search engine search algorithms, and more specifically in Google, the number of quality links that point to a site continues to be one of the fundamental factors of positioning in the SERPS. This is conditioned depending on whether the link is DoFollow; that is, it transfers part of the domain’s authority that contains it to the web page that contains it or if, on the contrary, it is NoFollow and it does not. This link between two websites is known as Link Juice.
How to generate a backlink
Linkbuilding through which we build quality backlinks is a long process that requires a lot of work since the results we will obtain will not be seen until after a long time. There are several ways to get these quality backlinks:
Online newspapers: press articles are a fairly common option to obtain excellent links, the key lies in contacting journalists who are going to write about topics related to your brand.
Directories: directories are lists of companies, products, or web pages in which we can enter our information so that anyone can find it.
Profiles: profiles on social networks such as LinkedIn or Flipboard, forums or blogs provide support when generating links.
Agreements with websites: agreements can be reached for both parties to include the link to the other website, advertising agreements, etc.
Unnatural backlink penalties
The most important changes in Google’s algorithm have been Panda, Penguin, and Hummingbird, which have served to put an end to various SEO Blackhat practices, which consisted of creating automatic links and without any value through software whose only mission was to deceive to search engines giving a false relevance to the sites.
After the latest changes, prevalent activities in the past such as search engine registrations, comments by thousands on blogs, and links in forum profiles have come to be severely penalized by Google, causing strong drops in the positioning of websites that had used these practices .
Another important factor is the anchor text of the backlinks. The anchor text is a description of the hyperlinks. Currently, Google analyzes the relevance and quality of this description to establish the positioning of websites, since in the past, many “unnatural” anchor texts were created.
Importance for SEO
Search engines consider the number of backlinks of a website to determine the popularity and importance of this website on the net. Google’s algorithms and PageRank are based on the logic that links coming from external sites are a form of recommendation. This assumption implied that the more backlinks a website had, the better it would be in the SERPs. This widespread assumption led to the uncontrolled and unnatural creation of backlinks to achieve this goal. This spam used to take place in directories, so-called link farms, and there were even link vendors – Black Hat SEO.
Nowadays, the quality of the backlinks is a much more important factor than their quantity. What’s more, now it is even dangerous to carry out such illegal link-building practices since Google may penalize them by reducing the ranking in the SERPs or even blocking and eliminating the domain.