Boxoffice Magazine
State of the Art House 2025
Today’s moviegoers require variety, not just in what they see, but in the cinemas they choose to patronize. In partnership with Spotlight Cinema Networks®, Boxoffice Pro is proud to present Indie Focus, in which we explore the wealth of experiences...

ICTA NACA Awards: Honoring the Best Cinema Builds and Refurbishments of 2024
During this year’s Los Angeles Seminar Series, the International Cinema Technology Association (ICTA) announced the winners of their fourth annual North America Cinema Awards (NACA). These awards honor outstanding achievements in cinema design, refurbishment, and technological innovation. “This year’s winners have...

The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?
By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators’ bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and...

Cinépolis USA’s Jimena Pardo on Building a Cinema Brand That’s Part of People’s Lives
Attract | Engage | Retain | Boost by Boxoffice’s Interview Series with Cinema Thought Leaders By Michelle Villegas, VP of Customer Success, The Boxoffice Company A focus of our work at Boost by Boxoffice is ensuring cinema operators have the...

Innovation Station: Interview with Gerwin Damberg, EVP, Barco Cinema
Barco Cinema is returning to CinemaCon with its latest innovations, including an update on its HDR by Barco expansion and the unveiling of a new Integrated Cinema Media Processor. Boxoffice Pro caught up with Gerwin Damberg, EVP of Barco Cinema,...
