Jan Runge Archives - Boxoffice https://www.boxofficepro.com/tag/jan-runge/ Cinema News Intl. Sun, 06 Apr 2025 17:57:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising? https://www.boxofficepro.com/the-programmatic-future-will-cinema-advertising-share-the-fate-of-linear-tv-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=the-programmatic-future-will-cinema-advertising-share-the-fate-of-linear-tv-advertising https://www.boxofficepro.com/the-programmatic-future-will-cinema-advertising-share-the-fate-of-linear-tv-advertising/#respond Thu, 03 Apr 2025 10:00:00 +0000 https://www.boxofficepro.com/?p=37600 By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators’ bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and competitive. Embracing digital solutions, automation, and streamlined workflows is essential to attracting a broader range […]

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