Cinema Advertising Archives - Boxoffice

The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Boxoffice Staff — Thu, 03 Apr 2025 10:00:00 +0000

By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators’ bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and competitive. Embracing digital solutions, automation, and streamlined workflows is essential to attracting a broader range […]

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NCM and DCDC Complete Rollout of Advertising Content Delivery Network

Boxoffice Staff — Sat, 29 Mar 2025 19:05:33 +0000

NCM and DCDC today announced they have completed the transition process through which DCDC will fulfill the delivery of NCM’s advertising content to the cinema advertising platform’s 1,400+ theaters, covering over 18,000 screens across the country. DCDC’s scale and reach through its satellite and broadband solutions across the country provide an efficient, full coverage method to […]

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NCM Announces AI-Powered Advertising Solution for Hyper-Local Targeting Capabilities

Boxoffice Staff — Mon, 17 Mar 2025 19:01:31 +0000

NCM is announcing its newest product offering, Bullseye—the latest addition to its NCMx suite, leveraging AI-generated creative to deliver dynamic, hyper-localized messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimize campaigns precisely across the NCM network. In an exclusive partnership with […]

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Arts Alliance Media Partners with CineBid to Deliver Programmatic Advertising Solution to Global Cinema

Boxoffice Staff — Wed, 12 Feb 2025 16:04:30 +0000

Digital cinema software and support services provider Arts Alliance Media (AAM) has entered into a new strategic partnership with CineBid, a technology provider specializing in digital cinema advertising, to offer users of AAM’s theater management system (TMS) Screenwriter to a new programmatic advertising solution that integrates both the supply and demand sides of the cinema […]

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Cinema Advertising: A Catalyst to Recovery

Daniel Loria — Tue, 30 Jul 2024 13:11:00 +0000

It’s been a long road to recovery for theater owners since reopening their screens following the Covid-19 pandemic. Shorter exclusivity windows and fewer theatrical releases have contributed to an overall box office decline, putting pressure on operators to find revenue from every possible area. Cinema advertising has been an invaluable partner in this effort, connecting […]

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National CineMedia Signs Advertising Affiliate Agreements with 9 Additional Exhibitors

Boxoffice Staff — Wed, 11 Aug 2021 18:30:59 +0000

National CineMedia (NCM), the U.S.’s largest cinema advertising network, has signed extended cinema advertising affiliate agreements with nine exhibitors, including LA Live, Metropolitan Theatres, Golden Star and Movie Scoop, the company announced today. The long-term agreements brings NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. The Noovie pre-show, which plays […]

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Spotlight Cinema Networks Named Exclusive Ad Sales Representative for Venue, XCINEX’s New Streaming Marketplace

Boxoffice Staff — Thu, 22 Jul 2021 17:13:34 +0000

Spotlight Cinema Networks has been named the exclusive advertising sales representative for Venue, the new premium streaming marketplace from XCINEX, it was announced Wednesday (July 21). Scheduled to become available by the end of 2021, Venue uses patented technology developed by XCINEX allowing consumers to stream content from home that would normally require ticketing, including […]

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Screenvision Adds New Exhibitor Partners, Grows Cinema Advertising Network to 14k Screens

Boxoffice Staff — Thu, 22 Apr 2021 22:25:00 +0000

Screenvision, one of the leading cinema advertising networks in the United States, is emerging from the pandemic with a new slate of exhibitor partners. The company’s new agreements over the past year bring its total footprint to 2,000 locations and 14,000 screens in the United States. Among the company’s new partnerships are deals with NCG […]

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National CineMedia and Unique X Announce New Long-Term Deal, Launch Advertising Accord Software in U.S.

Chris Eggertsen — Wed, 17 Feb 2021 19:01:15 +0000

Cinema advertising network National CineMedia (NCM) has reached a new, long-term deal with movie channel software technology company Unique X, it was announced Wednesday (Feb. 17). The agreement includes the launch of an upgraded version of Advertising Accord, the cinema advertising management software solution, which the companies have tailored for the U.S. market. The new […]

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National CineMedia Teams With Ziosk for Digital Out-of-Home Partnership at Restaurants Nationwide

Boxoffice Staff — Tue, 09 Feb 2021 19:54:42 +0000

National CineMedia (NCM), the largest cinema advertising network in the U.S., has struck a new digital out-of-home relationship with Ziosk, the restaurant technology platform for guest engagement. The digital out-of-home partnership between the companies, which was established to unite brands with audiences beyond theaters in various “complementary venues,” will sell Ziosk media inventory alongside NCM’s […]

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Russian Cinema Operators Karo and Kinomax Announce Joint Screen Advertising Venture

Boxoffice Staff — Tue, 10 Nov 2020 14:49:56 +0000

Press Release Russian chains Karo Cinemas and Kinomax have announced a joint venture to further develop their combined cinema advertising market. The cinema advertising venture will reach Karo and Kinomax’s combined 530 screens, spread across Karo’s 32 cinemas and Kinomax’s 36. The combined synergies of Karo and Kinomax offer country-wide coverage to advertising clients, as […]

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Spotlight Cinema Networks Bolsters National Ad Sales with Key Promotions to Propel Continued Growth

Boxoffice Staff — Wed, 23 Oct 2019 03:55:01 +0000

PRESS RELEASE New York, NY (October 22, 2019) Spotlight Cinema Networks, the only cinema advertising company dedicated to Luxury and Art House theatres,announced today a series of moves that will strengthen its corporate team with key promotions within its National Ad Sales department. The changes are effective immediately and include: Bob Shaw promoted to Executive Vice President of Advertising […]

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