{"id":24156,"date":"2022-02-06T11:35:54","date_gmt":"2022-02-06T16:35:54","guid":{"rendered":"https:\/\/www.boxofficepro.com\/?p=24156"},"modified":"2022-02-09T08:11:39","modified_gmt":"2022-02-09T13:11:39","slug":"box-office-jackass-forever-moonfall","status":"publish","type":"post","link":"https:\/\/www.boxofficepro.com\/box-office-jackass-forever-moonfall\/","title":{"rendered":"Weekend Estimates: Jackass Forever<\/em> Debuts at No. 1 w\/ $23.5M, Moonfall<\/em> Remains Earthbound w\/ $10M"},"content":{"rendered":"\n

The first weekend of February kicks off with the most robust crop of new releases we\u2019ve seen since December, with a pair of wide-release studio movies \u2013 Paramount\u2019s Jackass Forever <\/em>and Lionsgate\u2019s Moonfall<\/em> \u2013 hitting theaters following a relatively fallow January. The former film easily won the weekend (and dethroned long-running box office champ Spider-Man: No Way Home<\/em>) with a strong $M opening, while Moonfall<\/em> settled for second place with a soft debut relative to its scale (i.e. budget).<\/p>\n\n\n\n

Jackass Forever<\/em> took in an estimated $23.5M from 3,604 locations in its opening frame, marking another strong debut for a franchise that has never faltered at the box office since the first entry, Jackass: The Movie<\/em>, dropped into theaters with $22.76M in 2002 and legged it out to $64.26M domestic. While the opening of Jackass Forever<\/em> is the second-lowest of the series to date, it still turned in a solid debut, particularly for a film with a reported budget of just $10M. Overseas, it grossed an additional estimated $5.2M from 9 markets, including $2.8M in the U.K. and $1.8M in Australia.<\/p>\n\n\n\n

The weekend result for Jackass<\/em> (which debuted exclusively in theaters) is particularly impressive given that the franchise has been dormant since Bad Grandpa<\/em>\u2019s release in 2013 over eight years ago. The series’ core Gen X\/older millennial fanbase has aged significantly since then, while younger demographics who didn’t grow up watching the MTV series and the previous films are far more attuned to the YouTube and TikTok prank-video universe. That said, 67% of the opening weekend audience fell between the ages of 18 and 34, with 25% over the age of 35, showing that the film appealed to younger moviegoers remarkably well. The lack of major new releases over the past couple of weeks also probably worked to the film\u2019s advantage, with theatrical audiences starved for fresh content. It also benefitted from strong reviews, scoring an 85% \u201cCertified Fresh\u201d rating on Rotten Tomatoes (its Audience Score there is also terrific at 93%). As expected, the audience was heavily male at 68%, while 25% of audience members were over the age of 35.<\/p>\n\n\n\n

The studio reports that the cringe-comedy strongly over-indexed in the Western U.S., over-indexed in the Midwest, came in right around expectations in the Northeast and South Central and under-indexex in the Southeast. Some of the underperforming markets this weekend, including New York, were affected by the winter storm that encompassed a good portion of the continental U.S. over the last week. Los Angeles was the top market, boasting 9 of the film’s 10 top-grossing theaters over the weekend. <\/p>\n\n\n\n

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